~ about raquel
The person behind the Wild Current.
Eighteen years in brand marketing taught me one thing: every piece of content should bring people back to your brand.
I've spent my career inside rooms at Salomon, Atomic, Suunto, prAna, and Taft, learning how to spot the difference between a passing trend and an opportunity worth chasing. I keep up with what's new, but I'm always asking one question first: does it fit the brand?
Wild Current Creative is everything those years taught me. Think of me as your marketing department without having to hire one. You focus on running your business. I'll handle the content, creative, ads, and email that keep your brand moving forward.
18 years of brand marketing experience with
â–² life outside the laptop
Adventurous by nature, strategic by trade.
When I'm not building content calendars, you'll find me somewhere outside, on a trail, up a rock face, or just sitting by a lake talking myself into one more mile. I don't think a wild, adventurous spirit and a strategic brain are opposites. They're the same instinct, just pointed in different directions.
And I firmly believe laughter makes the world go round. If we end up working together, expect a little of both.